{"title":"Amethyst","description":"\u003cp\u003e\u003cspan\u003eAmethyst is a results-driven range for coloured, treated or heat-damaged hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFocused on tone retention, strength and resilience, it delivers targeted performance through the lengths for hair that needs control and repair.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"amethyst-duo","title":"AMETHYST DUO","description":"\u003cp\u003e\u003cspan style=\"color: #a57daa; font-size: 2rem; letter-spacing: .2em;\"\u003eTONING + STRENGTHENING\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Amethyst Duo is a precision-led haircare set created to support coloured, treated, or heat-damaged hair that requires strength, control, and tone retention.\u003c\/p\u003e\n\u003cp\u003eCrystal-coded using our proprietary Mineral Fusion Technology, this duo focuses on reinforcing the hair fibre, reducing breakage, and maintaining vibrancy through the lengths. Designed for results rather than ritual, it delivers targeted care where hair needs it most.\u003c\/p\u003e\n\u003cp\u003eThis set includes an Amethyst crystal and Crystal Earth comb to support mindful application without detracting from performance.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat’s Included\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAmethyst Shampoo (300ml)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAmethyst Conditioner (300ml)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAmethyst crystal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCrystal Earth comb\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eWhat It Does\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain and restore colour tone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports strength and resistance to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReinforces the hair fibre through the lengths\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair feeling stronger, smoother, and more controlled\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eMineral Fusion Technology · Amethyst\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAmethyst is traditionally associated with clarity and refinement.\u003c\/p\u003e\n\u003cp\u003eWithin Crystal Earth, Amethyst is used to crystal-code both formulations, offering subtle energetic qualities while maintaining a clear focus on performance, structure, and longevity of results.\u003c\/p\u003e\n\u003cp\u003eThis duo is designed for consistency, control, and visible improvement over time.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Formulation Highlights\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eVegetable Protein helps penetrate the hair fibre, supporting internal strength and reducing breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e93% naturally derived\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from parabens, sulphates, and silicones\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eThe Ritual\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCleanse with Amethyst Shampoo, focusing on the lengths and areas most affected by colour or damage. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eApply Amethyst Conditioner through mid-lengths and ends only.\u003cbr\u003eLeave briefly, then rinse.\u003c\/p\u003e\n\u003cp\u003eUse the ritual comb to distribute product evenly and minimise breakage during detangling.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFragrance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA fresh yet refined fragrance with green and woody depth.\u003c\/p\u003e\n\u003cp\u003eGreen, fruity top notes of fig and fig leaf open into a soft floral heart of rose and jasmine, settling into a woody base of cedar and sandalwood, warmed with amber.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eConscious Care\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003ePackaged in recyclable and refillable bottles, designed to support a more circular approach to beauty.\u003c\/p\u003e","brand":"crystalearth","offers":[{"title":"Default Title","offer_id":44129954201899,"sku":"0","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/3867\/1147\/files\/AmethystDuo.png?v=1768407206"},{"product_id":"amethyst-shampoo","title":"AMETHYST SHAMPOO","description":"\u003cp\u003e\u003cspan style=\"color: #a57daa; font-size: 2rem; letter-spacing: .2em;\"\u003eTONING + STRENGTHENING\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrystal Earth Amethyst Shampoo is a toning and strengthening cleanser created to support coloured, treated, or heat-damaged hair.\u003c\/p\u003e\n\u003cp\u003eCrystal-coded using our proprietary Mineral Fusion Technology, this formulation helps maintain tone while reinforcing the hair fibre. Designed for hair that has been coloured, lightened, or repeatedly heat-styled, it cleanses effectively without stripping, supporting strength, resilience, and vibrancy through the lengths.\u003c\/p\u003e\n\u003cp\u003eUsed as part of the Amethyst routine, it delivers targeted colour care with a precise, performance-led approach.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat It Does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain and restore tone in coloured hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports strength and resistance to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without stripping treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair feeling stronger, smoother, and more resilient\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMineral Fusion Technology · Amethyst\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAmethyst is traditionally associated with clarity and refinement.\u003c\/p\u003e\n\u003cp\u003eWithin Crystal Earth, Amethyst is used to crystal-code this formulation, offering subtle energetic qualities alongside targeted strengthening and toning care. The focus remains on structure, performance, and longevity of results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Formulation Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eVegetable Protein helps penetrate the hair fibre, supporting strength and reducing breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e93% naturally derived\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from parabens, sulphates, and silicones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair, focusing on the lengths and areas most affected by colour or damage.\u003cbr\u003eCleanse gently, avoiding unnecessary friction at the scalp.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly and follow with Amethyst Conditioner, applying through mid-lengths and ends to support tone, strength, and resilience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA fresh yet refined fragrance with green and woody depth.\u003c\/p\u003e\n\u003cp\u003eGreen, fruity top notes of fig and fig leaf open into a soft floral heart of rose and jasmine, settling into a woody base of cedar and sandalwood, warmed with amber.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConscious Care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePackaged in recyclable and refillable bottles, designed to support a more circular approach to beauty.\u003c\/p\u003e","brand":"crystalearth","offers":[{"title":"300ml","offer_id":51732512276779,"sku":"0-1","price":21.99,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":51732512309547,"sku":"0-2","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/3867\/1147\/files\/Amethyst_Sh.png?v=1768140841"},{"product_id":"amethyst-conditioner","title":"AMETHYST CONDITIONER","description":"\u003cp\u003e\u003cspan style=\"color: #a57daa; font-size: 2rem; letter-spacing: .2em;\"\u003eTONING + STRENGTHENING\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrystal Earth Amethyst Conditioner is a toning and strengthening conditioner created to support coloured, treated, or heat-damaged hair.\u003c\/p\u003e\n\u003cp\u003eCrystal-coded using our proprietary Mineral Fusion Technology, this formulation focuses on reinforcing the hair fibre, improving resilience, and helping maintain tone through the lengths. Designed for hair that requires repair and control rather than softness alone, it leaves the hair feeling stronger, smoother, and more refined.\u003c\/p\u003e\n\u003cp\u003eUsed after Amethyst Shampoo, it completes a results-driven colour care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat It Does\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen and reinforce the hair fibre\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports tone and vibrancy in coloured or treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces breakage and improves resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair feeling smoother, stronger, and more controlled\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eMineral Fusion Technology · Amethyst\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAmethyst is traditionally associated with clarity and refinement.\u003c\/p\u003e\n\u003cp\u003eWithin Crystal Earth, Amethyst is used to crystal-code this formulation, offering subtle energetic qualities alongside targeted strengthening and toning care. The focus remains on performance, structure, and longevity of results.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Formulation Highlights\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eVegetable Protein helps penetrate the hair fibre, supporting internal strength and reducing breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e93% naturally derived\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan and cruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from parabens, sulphates, and silicones\u003c\/p\u003e\n\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eHow to Use\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, apply through mid-lengths and ends, concentrating on areas most affected by colour or heat damage. Leave on briefly, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eAvoid applying directly to the scalp. For best results, use consistently as part of the Amethyst routine.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFragrance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eA fresh yet refined fragrance with green and woody depth.\u003c\/p\u003e\n\u003cp\u003eGreen, fruity top notes of fig and fig leaf open into a soft floral heart of rose and jasmine, settling into a woody base of cedar and sandalwood, warmed with amber.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eConscious Care\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003ePackaged in recyclable and refillable bottles, supporting a more circular approach to beauty.\u003c\/p\u003e","brand":"crystalearth","offers":[{"title":"300ml","offer_id":51732518306091,"sku":"0-1","price":21.99,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":51732518338859,"sku":"0-2","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/3867\/1147\/files\/Amethyst_Co.png?v=1768140841"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/3867\/1147\/collections\/AmethystDuo.png?v=1783338978","url":"https:\/\/crystalearth.co\/collections\/amethyst.oembed","provider":"Crystal Earth","version":"1.0","type":"link"}