



TOP QUESTIONS

Is Amethyst suitable for coloured or treated hair?
Yes. The Amethyst range is specifically designed for coloured, lightened, or chemically treated hair.
The formulations focus on maintaining tone, supporting strength, and reducing breakage, helping coloured hair look healthier and more resilient over time.
Will Amethyst help strengthen damaged hair?
Yes. Our Amethyst products contain vegetable protein that helps penetrate the hair fibre, supporting internal strength and improving resistance to breakage.
With regular use, hair feels stronger, smoother, and more controlled, particularly through the lengths.

Can I use Amethyst if my hair is fragile or prone to breakage?
Amethyst is well suited to hair that feels weakened, fragile or over-processed.
The shampoo and conditioner are designed to cleanse and condition without stripping, while reinforcing the hair structure to support durability and manageability.
Should Amethyst be applied to the scalp?
Amethyst is designed primarily for use through the lengths and ends of the hair.
To achieve the best results, focus application on areas most affected by colour or heat damage rather than massaging directly into the scalp.
What makes Amethyst different from the other Crystal Earth ranges?
Amethyst is the most results-driven range within Crystal Earth.
While Rose Quartz focuses on balance and Amber on calming the scalp, Amethyst is formulated for precision, strength, and tone retention, making it ideal for coloured and treated hair that requires performance-led care.