It is important to all of us that we leave as small a footprint on the earth as possible, so as well as our product being 93% natural, vegan friendly + cruelty free we have also designed our packaging in a recyclable material. Speaking of our bottle… We were due to launch our first product (Rose Quartz) in spring 2019, in packaging designed to be a transparent biodegradable material. However, the bottle failed the drop tests! It shattered into shards, owing partly to its complex shape. So, over the past year we’ve taken it slowly, giving the product the time + space it deserves to develop, which has resulted in our packaging now being crafted from PP. We were initially reluctant to use this material, as like most people we assumed that a biodegradable material was a better choice. But having gone away and researched our options + after speaking with various technical experts, packaging designers, waste experts + recycling plants, we’ve discovered that PP is actually better to use in some instances than biodegradable. It would seem that the term ‘biodegradable’ can be slightly misleading: bio materials can’t always be recycled by the current recycling process, so they may become landfill + can take a considerable amount of time to break down (if at all, if they are not exposed to the right conditions).

There’s also much confusion over the term ‘bio’: bio-material for instance doesn’t necessarily mean biodegradable. We’ve also found out that some biodegradable plastics still omit toxic residues or micro-plastics into the earth + atmosphere. PP however is 100% recyclable + can be reused to make other recyclable products afterwards, providing of course we all recycle it!