About Us

Crystal Earth was created from a simple belief: caring for the planet and caring for yourself should be inseparable.

We design eco-luxury haircare that nurtures both hair and wellbeing, without compromise. Our formulas are 93% naturally derived, vegan and cruelty-free, combining the intelligence of nature with carefully selected clean synthetics to deliver performance you can feel and results you can trust.

Hair is one of the most personal expressions of identity. How it looks, feels, and moves shapes how we experience ourselves every day. Crystal Earth was created to honour that relationship, transforming everyday haircare into a considered ritual.

MINERAL FUSION TECHNOLOGY™

At the heart of Crystal Earth is our proprietary Mineral Fusion Technology™.

Each product is crystal-coded using a unique mineral and crystal profile, designed to support the hair in different ways while offering subtle energetic qualities. This approach allows every formulation to deliver targeted hair benefits alongside a more intuitive, sensorial experience.

Rather than one-size-fits-all solutions, Crystal Earth invites you to choose what your hair needs, and what you feel drawn to.

CONSCIOUS BY DESIGN

Our commitment to the earth goes beyond ingredients.

Crystal Earth products are housed in 100% recyclable and refillable packaging, designed to support a more circular approach to beauty. By encouraging reuse alongside recycling, we aim to reduce waste while making conscious choices feel natural and effortless.

Every decision we make is guided by longevity, responsibility, and respect for the ecosystems we depend on.

RITUAL, NOT ROUTINE

Crystals and minerals have been used for thousands of years across cultures as tools for balance and restoration. While modern science continues to explore the connection between emotion, wellbeing, and the body, these traditions remind us of the importance of intention and touch.

Hair and scalp are highly sensitive, responding to touch, movement, and care. We encourage taking time to massage each product into the scalp, allowing the formulation to work while creating space for a moment of pause. Even a few minutes of mindful care can shift how you feel.

Crystal Earth exists to bring ancient wisdom into a modern, grounded context, turning daily haircare into a ritual of presence.

MEET

OUR FOUNDER

Crystal Earth was founded by Indra David Fletcher, a hair professional, business owner, and long-term practitioner of energy-based disciplines.

Indra has worked at the highest level of the hair industry for over two decades and has been part of the Strictly Come Dancing hair team for more than ten years, where precision, performance, and consistency are non-negotiable. Alongside this, his career spans a wide range of television, film, fashion, and editorial work, shaping a deep understanding of how hair must perform in real life, not just in theory.

OUR PROMISE

Our vegan friendly shampoo and conditioner range uses 93% natural ingredients and are free from parabens, sulphates and silicones.